Work smarter, not harder. It's not how much you do, but what you do and how well you do it. There are better ways to run your business than by brute force. Create a work environment where people are recognized not only for their results, but also for their character and integrity. Strive for accuracy first, then build momentum. Since you do not have a second chance to make a good impression, it is important that you always do things right the first time. It is much better to introduce an excellent product a little later than originally planned than it is to release something pre-maturely that you know has problems. Your work is your signature, make sure it’s worth something very valuable!
Find a niche. Some goals and objectives sound simple enough, but this one can be tough to achieve. Start by becoming an expert in your field. Stick to what you do best. It may not be necessary to invent something brand new yourself. Take something that is already in the marketplace and improve it enough so that you can call it your own. Provide the simple twist to the product that will outsell all others.
Build your reputation on integrity, quality and value. Don't do anything that might compromise your integrity. Once your reputation is tarnished, it is difficult to redeem yourself in the eyes of your customers as well as your employees. Maintaining your good name must remain at the top of your goals and objectives.
Always better your best. Constantly strive to improve your products and services. If you have a good idea, rest assured others will work to make a product that’s even better. In order to not be outdone by others, you must continue to seek to improve your own product or service.
Be creative. Adapt and apply innovative techniques from outside your specific field. Step out of your comfort zone. Your goals and objectives for business should be no more intense that your goals and objectives for your personal life. Continuous learning is key to your sense of self-fulfillment and personal growth.
Listen and respond to your customer's needs. Success comes when you give your customers what they want. Communicate with your customers and ask them what you can do to improve your product or service. Users of your product know exactly what you need to do to make it even better. They’ve already wished it could do more. Ask them to tell you about their wish-list/upgrade ideas. Sell solutions, not products.
Plan for Success. Know where you are going and how you are going to get there. Too many businesses exist day-to-day without any long-range plans, goals and objectives. Decide where you want your company to be in one, three and five years and draw up a specific plan of action to get you there.
Take advantage of change. Changes in your market are inevitable - use them to your advantage. Be a leader, not a follower. It is far better to error on the side of daring than to error on the side of inaction or complacency.
Think before you act and spend time wisely. There is nothing so useless as doing efficiently that which should not be done at all. Don’t spend your time on small items that are time-suckers. Focus on the BIG issues and do those first.
Always promise a lot... and then deliver even more. Provide your customers with more than they expect. Go the extra mile to give exceptional quality, exceptional service and exceptional value. Your customers will notice and reward you with their continued business and pro-active referrals.
Incorporate these into your daily routine and watch your results multiply!
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